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Rap Genius 'morons' Return To Google's Good Graces

The distinguished gentlemen of Rap Genius We regret our foray into irrelevant unnatural linking," they wrote. To return to Google's favor, Rap Genius undertook an extensive link-removal effort. The ambitious, privately financed company came up with a list of almost 180,000 inbound links to Rap Genius and wrote "scraper" software to figure out which links were spammy. Then Rap Genius got in touch with the webmasters for those sites and asked them to remove the shady links. It might take a moment before Rap Genius reliably returns to its customary place in search results. The site's Zechory told The Washington Post in an email that "it takes a couple continue days for google to re-index everything, so search results are a little wonky right now, but we are officially reinstated." The short-term effect of the whole scenario on Rap Genius' traffic is no joke. Online-audience tracker Quantcast shows the site's daily traffic tumbled to between 265,000 and 310,000 unique visitors in the days after Google's punishment, compared with around 1.3 million for the rest of December. And Rap Genius has other challenges: It struck a deal with Sony not long after the National Music Publishers Association called the site "blatantly illegal," and one of its co-founders said pretty terrible things to a visit website then-SPIN senior editor.
Full Kim story: http://www.spin.com/articles/rap-genius-google-apology-seo/

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